Division ; MultiplicationNew York
The installation raises the awareness of what we see on the internet, which is constructed around our desires. As we grow more dependent of it, we are also being studied from what we seek. We all have been voluntarily engaged in online activities.
We think our online history ends up in a virtual black hole but instead they are organized in the cloud to be matched with ads. We are giving our consent to others with every click, and we become the spider that built our own web, unable to get out.
The intstalltion was on hold but the idea is still available to be executed and collaborated with gallery and brands, get in touch here.